As e-commerce continues to scale rapidly across North America and Europe, the way digital transactions occur is about to undergo a fundamental transformation.
We are moving beyond traditional human-driven shopping into the realm of “Agentic Commerce”—a future where AI agents don’t just recommend products, but actively handle the entire customer journey from discovery to purchase.
In today’s fast paced digital economy, Western brands and global enterprises are facing a massive shift in how customers discover products.
The days of relying solely on traditional SEO to capture human searchers are ending.
Instead, we are entering the era of Answer Engine Optimization (AEO), where AI bots are increasingly the ones evaluating and recommending your business.
Every day, business feeds are flooded with the latest promises of AI powered revenue growth: AI SDRs, automated outreach, predictive forecasting, and intelligent call analysis.
Yet, despite massive investments in these cutting edge technologies, many organizations still struggle to consistently hit their revenue targets.
In a recent episode of the Aiscento Podcast, Mark Kesti, President and Chief Revenue Officer of Innovo Sales, joined the show to deliver a hard truth to growing enterprises: AI is a powerful accelerator, but it cannot replace fundamental sales strategy, leadership, and process discipline.
One of the most common hurdles for growing tech companies and professional services firms across North America and Europe is the transition from founder led selling to a scalable revenue engine.
The CEO built the business, knows the product inside and out, and can overcome any objection.
But when it comes time to scale, handing a new hire a product deck and saying “just do what I do” is a recipe for disaster.
On the latest Aiscento Podcast, Mark Kesti of Innovo Sales explained how organizations can utilize artificial intelligence to extract critical tribal knowledge from the founder’s head and build a repeatable sales playbook.
For decades, the standard corporate playbook for growing a B2B business involved building an army of entry-level Sales Development Representatives (SDRs).
Their primary mandate was clear, if mind-numbing: sit in front of a screen for eight hours a day, copy-paste cold outreach templates, manually source leads, fiddle with CRM fields, and hope for a 1% conversion rate.
It was a numbers game built entirely on human brute force. But that era is officially over.
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